How the Best CX Leaders Craft Their Customer Journey

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Here are 4 steps to build the best possible customer experience.

1. Forget all the constraints and draw what you want.

2. Find out the technological constraints.

3. Figure out if it fits into your current process.

4. Approach it phase by phase.

Once you’ve decided on your vision – and found out your current constraints – you need to figure out how to do an MVP.

It doesn’t necessarily need to fulfill every single use case of your vision.

But it should move the needle forward.

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