Don’t design your Customer Experiences with the fear that it didn’t go well last time.

Here are 2 reasons to be fearless about design:

1. You’ll design your processes the way they need to be (and not the way that seems less scary).

You may have to make some trade-offs (such as slightly reduced usability), but you’ll make those trade-offs explicitly and not implicitly because of fear!

2. There’s no integration in the world that cannot be added or built quickly these days.

Will there be trade-offs and limitations? Of course. But it’s better to find them as you go and then work around them then let the fear steer your decision making!